Heading an online business calls for strategizing the experience with technologies ingrained within internet connectivity to reach out to the international rostrum. With the use of Public Media is possible to take the online business to just about any scalable height. This form of media relates to a segment specifically designed to reach a wider audience. Initially, nationwide radio networks and mass-circulation of print media were used alongside other forms of mass media. Today, Internet media forms, including blog traffic, message boards, video sharing and even the use of podcasts are being explored as effective means to reach out to previously restricted but now select groups of potential customers. With a good marketing plan, it is possible to use public media as a means of communication with audiences that display potential buying special characteristics. The techniques such as advertising and propaganda drive business growth via a mission that engages the public.Public media can be used for various purposes when ingrained into the online business marketing plan. Advocacy of business centric information and promotion of products and services are addressed via advertising gimmicks, quality public relations and most importantly, one-to-one communication. This is achieved via highly interactive forums that are designed on the company website.Blogging about the business and attracting like minded and interested people to the site helps a lot. Today, business strategies set around the versatility of public media also capitalize on newsletters and email alerts to keep in regular touch with potential customers. It helps a lot to design a marketing plan that gains rungs on the basis of the lists built from databases.An online business needs to interact. The internet connectivity that allows companies/entrepreneurs and clients across the world to come in contact can be pretty faceless and dispassionate if not supported with technology that is ‘alive’. Blog traffic brings back a lot of enquiry and scope to take business prospects to a whole new level of upgrade. It helps to integrate public media accentuates like video and audio segments to a website so that customers relate to the information in more ways than one.The same connectivity that makes it possible for you to access an international rostrum to promote your business intent also allows you to use technological upgrades, which keep growing by the second, to improvise and profit by the day.